Porsche Design is truly unique. Fundamental, not decorative. Engineered, not just perfectly designed. Luxury as a result of sheer purity. Each object is reduced to its essential function. From that a clean linear shape is derived. Only the most advanced materials of the highest quality are selected for the making of the product. Finest traditional craftsmanship is combined with the most modern technology. A convincing example are Porsche Design glasses and sunglasses. Their design is derived from the precise knowledge of optics and physiognomy. Example for timeless aesthetics. Mirror of classic modernism. And the uncompromising essence of Porsche Design: Passion. Performance. Purism. Precision.
A headache from glare can ruin your day. Golfers have to deal with the performance-killing distraction of glare from water hazards, bunkers and flat areas. Fishing sessions can be futile when blinding rays bounce off water and hide the keepers. Driving in glare can be risky, and road cyclists know how glare can hide potholes and other dangers. Any skier or snowboarder can tell you how glare distracts, diminishes mental focus and drains energy with tension. We developed HDPolarized lenses for elite athletes but our technology serves everyone. Because glare doesn’t care if you’re a sport champion, weekend warrior or just someone who enjoys the sun.
Ray-Ban's most iconic sunglasses, the Aviators are spotted on celebrities and movies stars all over the world. And worn by millions of everyday people. The origin, as you can tell from the name, was functional. They were meant to serve as sunglasses for US aviators. The frame was made out of light metal and had green lenses, a colour which would become symbol of the Aviators. The brand was registered in 1937 with the name, Ray-Ban, literally a ban for sun rays and light glare.
Their extremely good performance qualities make them become the official Us Air Force Pilots sunglasses during World War II. In the 60’s, an entire generation of musicians and rock stars adopted the sunglasses, from Jim Morrison to Lou Reed, so Aviators took a new rebellious “aura” crossing genres and personal tempers. Aviators became a fashion accessory and were re-interpreted in shape, colours, lenses and finishing.
In the 80’s the film “Top Gun”revamped their status and fame: pilots Tom Cruise and Val Kilmer were opposite in every aspects, except for their Aviators! It was in the 2000’s that Aviators became available as eyeglasses breaking their own DNA: from screen for sun-rays to optical support for sight.
Of course Aviators are not the only model available, another classic and popular choice is the Wayfarer. With a wide choice in classic and modern styles, Ray Ban is a
Created on the Hawaiian Islands to make the colours shine, Maui Jim sunglasses feature patented PolarizedPlus2® lens technology for brilliant colour so every detail is crisper and cleaner and without glare or harmful UV. Slip on a pair and See The Brilliance, the difference is impossible to miss. Put on a pair of Maui Jims and, instantly, glare is gone. UV that can damage eyes, gone. The world's true colours come shining through like never before. Bolder. Richer. Crisper. With more contrast and clarity. That's patented, color-infused PolarizedPlus2® Lens Technology at work in an optically correct, distortion-free lens.Hawaiian brand Maui Jim provides signature style with ultracool polarized sunglasses that block harmful UV rays and intense glare—perfect for relaxation or outdoor sports.